Combining expert career advice with insights on workplace trends for the marketing, creative, communications and digital industries.

Reverse Engineer Your Marketing Message

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish.

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Enhancing Your LinkedIn Strategy

While Facebook is the king of social media, LinkedIn is making headway for marketing.

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261,000 jobs added in October

The Latest From the BLS Employment Report: The Labor Department released its October jobs report, which shows that the economy has rebounded following hurricane disruptions last month.

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Be Transparent

With the latest identity theft disaster by Equifax, transparency in business is a hot topic. Many agree that Equifax didn’t handle their situation in the best possible fashion. Many clients felt betrayed and unheard.

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Utilizing Influencer Marketing

Influencer marketing has become a stronger marketing strategy over the years. It began with celebrity endorsements many years ago. Now, marketers are looking across social media platforms for non-traditional influencers.

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