Combining expert career advice with insights on workplace trends for the marketing, creative, communications and digital industries.

Go Global with Social Media Marketing

If your company has expanded into the global market, it’s time to take your marketing strategy up a level and engage with your broadened target market.

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228,000 jobs added in November

The Latest From the BLS Employment Report: According to the most recent jobs report from the Bureau of Labor Statistics, the U.S. economy added 228,000 nonfarm jobs in November, surpassing expectations.

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Help Your Marketing Videos Go Viral

Video is a major part of marketing that creates a powerful personal connection between you and your target market. This has been true since the advent of television, and it still remains so today.

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Social Marketing Strategies for Franchisees

Social marketing strategies are often similar across many fields. Franchisees face slightly different struggles with their strategies and have to come up with some new methods.

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Reverse Engineer Your Marketing Message

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish.

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