Combining expert career advice with insights on workplace trends for the marketing, creative, communications and digital industries.

Social Media Management: Local vs. National

Successful businesses spread. Sometimes that means a company selling and shipping products to other markets, but sometimes that means having offices in other markets. Then the question of social media management is raised.

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Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

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211,000 jobs added in April

The Latest From the BLS Employment Report: Job creation in April soared to 211,000 while the unemployment rate fell to 4.4 percent, its lowest since the recession.

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Taglines: Are They Working for You?

Some companies have such strong taglines that they can speak for themselves. Everyone knows where the “Happiest Place on Earth” is located.

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5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

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