Author Archives: Paladin

Make Your Social Media Work for You with Automation

Managing all of your organization’s social media accounts can be daunting. Each platform requires a unique approach, and for most marketing professionals, managing social media is one of many responsibilities.

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Stepping Up Your Graphic Design Skills

Unless you have someone who does nothing but graphic design in your office, that job rests on you.

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The Rise of Public Relations

The public relations sector has been steadily rising for the last five years, if not longer. As long as how we digest media changes, people in those fields will be needed.

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It’s Not Too Late to Up Your Holiday Marketing

We are in the heart of holiday season. Most strategists have a plan in place to drive more business at the busiest time of the year.

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Go Global with Social Media Marketing

If your company has expanded into the global market, it’s time to take your marketing strategy up a level and engage with your broadened target market.

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228,000 jobs added in November

The Latest From the BLS Employment Report: According to the most recent jobs report from the Bureau of Labor Statistics, the U.S. economy added 228,000 nonfarm jobs in November, surpassing expectations.

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Help Your Marketing Videos Go Viral

Video is a major part of marketing that creates a powerful personal connection between you and your target market. This has been true since the advent of television, and it still remains so today.

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Social Marketing Strategies for Franchisees

Social marketing strategies are often similar across many fields. Franchisees face slightly different struggles with their strategies and have to come up with some new methods.

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Reverse Engineer Your Marketing Message

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish.

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Enhancing Your LinkedIn Strategy

While Facebook is the king of social media, LinkedIn is making headway for marketing.

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