Author Archives: Tessa Wegert

What Do Movie Remakes and Product Relaunches Have in Common? Everything.

Lessons from Coca-Cola Co., Hostess and Volkswagen. We’ve all been there: the trailer starts to play, and that sense of déjà vu creeps in. This is a movie we’ve seen before.

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The Plagiarism Plague: Being Mindful of Creative Content

On Tuesday, the night after Melania Trump gave a speech at the Republican National Convention, allegations surfaced that her staff had plagiarized part of Michelle Obama’s speech from the 2008 Democratic National Convention.

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10 Podcasts to Help You Crank Up Your Marketing

Podcasts are like potato chips: you start with one, and suddenly you can’t get enough. No wonder podcast usage on the rise.

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3 Ways Social Media Can Save Lives

It can link family and friends that live a world apart, create celebrities, and connect consumers with brands, but social media has more power even than that. Social media can save lives.

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5 Ways Brands Can Respond to Negative Feedback

For brands, negative feedback isn’t usually perceived as a positive thing. When unhappy customers vent online, your reputation is put at risk.

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Be More Creative and Productive with Custom Playlists

If the promise of a productive and inspiring workday is music to your ears, it may be time to turn on some tunes.

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5 Books on Marketing for Your Summer Reading List

If you find yourself wishing you had more time for books, you’re in luck.

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3 Steps to Creating an Agile Marketing Department

Modern marketing departments must be agile. Here’s how to get yours on track.

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This Summer, Make Your Internship Program The Best Yet

With summer quickly approaching, it’s time to start thinking about company barbecues, summer hours…and interns.

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