Archives

Social Media Management: Local vs. National

Successful businesses spread. Sometimes that means a company selling and shipping products to other markets, but sometimes that means having offices in other markets. Then the question of social media management is raised.

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Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

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211,000 jobs added in April

The Latest From the BLS Employment Report: Job creation in April soared to 211,000 while the unemployment rate fell to 4.4 percent, its lowest since the recession.

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Taglines: Are They Working for You?

Some companies have such strong taglines that they can speak for themselves. Everyone knows where the “Happiest Place on Earth” is located.

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5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

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Video marketing trends: Who’s doing what?

Video marketing is a top trend for 2017 and most companies cannot avoid including elements of it into their current initiatives.

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4 Insights from A PR Expert Panel

How to Build a Remarkable Public Relations Team “The greatest part of going to work is a great team, a great company, great momentum. How do we build that?

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98,000 jobs added to the Economy in March

The Latest From the BLS Employment Report: The third jobs report of 2017 showed that the economy continues to trend positively. The Labor Department reports that 98,000 jobs were added in March.

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Staying Creative in the Corporate World

The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.

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What 8 Popular Interview Questions Reveal About Candidates

The interview process is a critical part of finding the ideal candidate for your team.

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