Archives

Hit Your Next Phone Interview Out of the Park

According to recent data, people in the United States spend five hours each day on their mobile phones, with increased screen time in younger demographics.

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Creative Ways to Help Your Job Search

You’re a marketing professional, and you are killing it, but you’ve decided that it’s time to take the next step in your career.

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6 Mobile Photo Editing Apps & What to do With Them

Public relations work often means being on location for special events that your company is involved with. You already know that video and event photos and behind the scenes pictures are very powerful.

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Sharing the Love (and Other People’s Content)

Social media is a harsh mistress. The need for fresh content is never satisfied, but depending on how large a social media team is, fresh ideas aren’t always easy to come by.

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138,000 Jobs Added in May

The Latest From the BLS Employment Report: The U.S. economy added 138,000 jobs last month.  With the release of this month’s BLS report, the employment situation shows a steady recovery.

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Are Bigger Influencers Always Better?

Unlike earned media outlets, you pay influencers to write about your product. Is bigger always better?

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Crafting a Pitch That Gets Noticed Every Time

Are you tired of not hearing back from publishers after sending out your pitch?

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Social Media Management: Local vs. National

Successful businesses spread. Sometimes that means a company selling and shipping products to other markets, but sometimes that means having offices in other markets. Then the question of social media management is raised.

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Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

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211,000 jobs added in April

The Latest From the BLS Employment Report: Job creation in April soared to 211,000 while the unemployment rate fell to 4.4 percent, its lowest since the recession.

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