Category: Communications

The State of Public Relations Today

“This is a great time to be in PR,” said Rich Jernstedt, senior counselor at Porter Novelli. “The lines that used to separate marketing, advertising and public relations no longer exist.

Read More »

The Plagiarism Plague: Being Mindful of Creative Content

On Tuesday, the night after Melania Trump gave a speech at the Republican National Convention, allegations surfaced that her staff had plagiarized part of Michelle Obama’s speech from the 2008 Democratic National Convention.

Read More »

Building Engagement via Twitter

Are you using Twitter, and to its full potential?

Read More »

The Need for Business Acumen in Successful Marketing

In the ever-changing world of digital media, there is an inordinate need for greater business acumen among communication professionals at all levels.

Read More »

SEO Conference Takeaways: SMX East & C3

Earlier this month, I had the privilege of being Paladin’s eyes and ears at two fantastic, back-to-back Search and Digital Marketing conferences in downtown NYC – SMX East and C3.

Read More »

Top 10 In-Demand Marketing Jobs & Salaries: Infographic

Want to know what salaries employers are paying for employees with your marketing talent and expertise?

Read More »

Social Media Grows Up

November is here and one of the interesting things that’s going on is the initial public offering for Twitter. On their first day of trading, Twitter raised over $24 billion with its stock offering.

Read More »

Social Media: The Modern Day Complaint Department

Social media now acts as any company’s complaint department – but with the ability to reach beyond the four walls of the building and end up on national news.

Read More »

Budgeting Your Time

Ever found yourself wishing there were more than 24 hours in a day? Or, that you could propel yourself back to last Tuesday to meet a deadline?

Read More »

What is your Retention Risk Factor?

We are beginning to see counter-offers and bidding wars for top level talent.

Read More »