Category: Communications

The Rise of Public Relations

The public relations sector has been steadily rising for the last five years, if not longer. As long as how we digest media changes, people in those fields will be needed.

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Go Global with Social Media Marketing

If your company has expanded into the global market, it’s time to take your marketing strategy up a level and engage with your broadened target market.

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Help Your Marketing Videos Go Viral

Video is a major part of marketing that creates a powerful personal connection between you and your target market. This has been true since the advent of television, and it still remains so today.

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Reverse Engineer Your Marketing Message

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish.

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Be Transparent

With the latest identity theft disaster by Equifax, transparency in business is a hot topic. Many agree that Equifax didn’t handle their situation in the best possible fashion. Many clients felt betrayed and unheard.

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Surprise! Face-to-Face Communication Still Most Effective

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas.

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Make the Most of Your Email Marketing Services

If you are using email to market your business, it’s a smart idea to employ an email marketing service.

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Online Portfolios Are Your Friend

Online portfolios have been around for quite some time. Unfortunately, not everyone is taking advantage of the opportunity online portfolios offer.

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Automating Some Marketing Tasks Can Help You Love Your Job Again

No matter the size of the business, marketing is a full-time job. That is why automation comes in handy. Lots of professionals will say that you should avoid marketing automation because it’s impersonal.

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How Social Media Can Help Your Job Search

It’s common knowledge that the internet is a great resource when hunting for jobs. There are many services that host job postings and allow users to upload resumes.

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