Category: Communications

Make the Most of Your Email Marketing Services

If you are using email to market your business, it’s a smart idea to employ an email marketing service.

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Online Portfolios Are Your Friend

Online portfolios have been around for quite some time. Unfortunately, not everyone is taking advantage of the opportunity online portfolios offer.

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Automating Some Marketing Tasks Can Help You Love Your Job Again

No matter the size of the business, marketing is a full-time job. That is why automation comes in handy. Lots of professionals will say that you should avoid marketing automation because it’s impersonal.

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How Social Media Can Help Your Job Search

It’s common knowledge that the internet is a great resource when hunting for jobs. There are many services that host job postings and allow users to upload resumes.

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Creative Ways to Help Your Job Search

You’re a marketing professional, and you are killing it, but you’ve decided that it’s time to take the next step in your career.

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Sharing the Love (and Other People’s Content)

Social media is a harsh mistress. The need for fresh content is never satisfied, but depending on how large a social media team is, fresh ideas aren’t always easy to come by.

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Are Bigger Influencers Always Better?

Unlike earned media outlets, you pay influencers to write about your product. Is bigger always better?

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Crafting a Pitch That Gets Noticed Every Time

Are you tired of not hearing back from publishers after sending out your pitch?

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Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

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5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

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