Category: Communications

Crafting a Pitch That Gets Noticed Every Time

Are you tired of not hearing back from publishers after sending out your pitch?

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Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

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5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

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Video marketing trends: Who’s doing what?

Video marketing is a top trend for 2017 and most companies cannot avoid including elements of it into their current initiatives.

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4 Insights from A PR Expert Panel

How to Build a Remarkable Public Relations Team “The greatest part of going to work is a great team, a great company, great momentum. How do we build that?

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Staying Creative in the Corporate World

The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.

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Career Conversations: PR Hero Mary Beth

Check out what this public relations guru thinks about her role. There are titles, job descriptions and general thoughts about what certain marketing pros do. But do we really know what they do?

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The State of Public Relations Today

“This is a great time to be in PR,” said Rich Jernstedt, senior counselor at Porter Novelli. “The lines that used to separate marketing, advertising and public relations no longer exist.

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The Plagiarism Plague: Being Mindful of Creative Content

On Tuesday, the night after Melania Trump gave a speech at the Republican National Convention, allegations surfaced that her staff had plagiarized part of Michelle Obama’s speech from the 2008 Democratic National Convention.

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Building Engagement via Twitter

Are you using Twitter, and to its full potential?

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