Crafting a Pitch That Gets Noticed Every Time

Posted by Paladin on May 25, 2017

Are you tired of not hearing back from publishers after sending out your pitch? Or, maybe you’re finding spelling errors five seconds after hitting the send button. Whether you’re crafting a pitch about a product, an article, or a service; these tips will help you craft a pitch that gets noticed every time.

Pitch the Right People

A little research can go a long way when crafting a pitch. Is your product a good fit for this company? Is your article the type of content that this blog normally features? You should also be sure to send your pitch to the correct person at the company.

If you work for a dog food company, don’t send your pitch to a marketing blog. Don’t waste your time crafting a pitch that’s obviously not going to get noticed, at least not in the way you’re hoping.

Be Personable

Being professional is great, but don’t underestimate the power of adding a personal touch. First and foremost, try to find the recipient’s name, of course, spell it correctly. Don’t use male pronouns when you are pitching a woman. If you’ve left comments on their blog posts or bought their product, tell them. And while you may be tempted to impress them with your extensive vocabulary, instead, use your normal language. You can be formal without sounding fake. If you’re relying on database information to personalize your pitch, be certain that information is still accurate. Writers and bloggers often write for different properties over the years.

Customize Your Pitch

Sending the same pitch out to hundreds of people is not the best idea. Since you’ve already done your research and know whom you are pitching to, show that. Does the recipient have a favorite book he always refers to on his blog? Does she talk about a certain problem she’s trying to solve? Your pitch is sure to evoke a response if they know you are crafting this pitch specifically for them.

Make It Easy

The person you’re pitching to most likely receives hundreds of them a week. While they may be interested in what you’re offering, don’t scare them away with a lengthy to-do list. If you are pitching a video service, send an actual video show, rather than tell, what you can do. Keep your pitch short and to the point. Emphasize the benefit and then move on. Don’t have long steps for them to follow.

Check for errors

We cannot stress this enough. Take a few extra minutes to double – actually, triple – check your pitch before sending it out. Spelling errors in your pitch do not look professional. Careless errors won’t do anything for the reader’s confidence in you. Don’t give them an easy reason to hit the delete button.

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Posted in: Communications, Marketing

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