Category: Communications

Help Your Marketing Videos Go Viral

Video is a major part of marketing that creates a powerful personal connection between you and your target market. This has been true since the advent of television, and it still remains so today.

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Reverse Engineer Your Marketing Message

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish.

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Be Transparent

With the latest identity theft disaster by Equifax, transparency in business is a hot topic. Many agree that Equifax didn’t handle their situation in the best possible fashion. Many clients felt betrayed and unheard.

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Surprise! Face-to-Face Communication Still Most Effective

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas.

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Make the Most of Your Email Marketing Services

If you are using email to market your business, it’s a smart idea to employ an email marketing service.

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Online Portfolios Are Your Friend

Online portfolios have been around for quite some time. Unfortunately, not everyone is taking advantage of the opportunity online portfolios offer.

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Automating Some Marketing Tasks Can Help You Love Your Job Again

No matter the size of the business, marketing is a full-time job. That is why automation comes in handy. Lots of professionals will say that you should avoid marketing automation because it’s impersonal.

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How Social Media Can Help Your Job Search

It’s common knowledge that the internet is a great resource when hunting for jobs. There are many services that host job postings and allow users to upload resumes.

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Creative Ways to Help Your Job Search

You’re a marketing professional, and you are killing it, but you’ve decided that it’s time to take the next step in your career.

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Sharing the Love (and Other People’s Content)

Social media is a harsh mistress. The need for fresh content is never satisfied, but depending on how large a social media team is, fresh ideas aren’t always easy to come by.

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