Category: Communications

Creative Ways to Help Your Job Search

You’re a marketing professional, and you are killing it, but you’ve decided that it’s time to take the next step in your career.

Read More »

Sharing the Love (and Other People’s Content)

Social media is a harsh mistress. The need for fresh content is never satisfied, but depending on how large a social media team is, fresh ideas aren’t always easy to come by.

Read More »

Are Bigger Influencers Always Better?

Unlike earned media outlets, you pay influencers to write about your product. Is bigger always better?

Read More »

Crafting a Pitch That Gets Noticed Every Time

Are you tired of not hearing back from publishers after sending out your pitch?

Read More »

Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

Read More »

5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

Read More »

Video marketing trends: Who’s doing what?

Video marketing is a top trend for 2017 and most companies cannot avoid including elements of it into their current initiatives.

Read More »

4 Insights from A PR Expert Panel

How to Build a Remarkable Public Relations Team “The greatest part of going to work is a great team, a great company, great momentum. How do we build that?

Read More »

Staying Creative in the Corporate World

The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.

Read More »

Career Conversations: PR Hero Mary Beth

Check out what this public relations guru thinks about her role. There are titles, job descriptions and general thoughts about what certain marketing pros do. But do we really know what they do?

Read More »