You’re a marketing professional, and you are killing it, but you’ve decided that it’s time to take the next step in your career.
Social media is a harsh mistress. The need for fresh content is never satisfied, but depending on how large a social media team is, fresh ideas aren’t always easy to come by.
Unlike earned media outlets, you pay influencers to write about your product. Is bigger always better?
Are you tired of not hearing back from publishers after sending out your pitch?
Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).
A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.
Video marketing is a top trend for 2017 and most companies cannot avoid including elements of it into their current initiatives.
How to Build a Remarkable Public Relations Team “The greatest part of going to work is a great team, a great company, great momentum. How do we build that?
The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.
Check out what this public relations guru thinks about her role. There are titles, job descriptions and general thoughts about what certain marketing pros do. But do we really know what they do?