Posted by Jadey Ryndak on April 30, 2010
This week, Paladin participated in the Heartland Mobile Council’s MobileU101 conference. As companies awake to “the year of mobile,” this event discussed strategic approaches to mobile marketing.
But is this really the time of mobile?
Motorola’s Dana Warszona, a panelist, said the mobile tipping point for Japan came about 4 years earlier compared to the US. She and her fellow panelists, Andrew Koven, President, E-Commerce & Customer Experience, Steve Madden Shoes and Julie Krueger, Senior Vice President, eCommerce and Direct, OfficeMax, felt that the US is just now at that point. They stressed that for retail companies, in particular, this is the time to pull the infrastructure together and to get smart on mobile and to do it quickly. Two-thirds of retailers are already doing mobile or in the midst of implementing it.
They advise moving away from simply the siloed campaign and to develop mobile as a part ongoing strategy and business operation. For consumers mCommerece is coming and it will mean that cash registers and credit cards will become obsolete. Krueger said that mobile will do away with kiosks and that the in-store experience will change radically. Warszona pointed to Best Buy as example of a company that was truly tying mobile into their business operations.
Koven said, “Mobile is the second coming and we’re [Steve Madden Shoes] going to lead. We’re not going to wait and see.”