10 Podcasts to Help You Crank Up Your Marketing

Posted by Tessa Wegert on July 05, 2016

Podcasts are like potato chips: you start with one, and suddenly you can’t get enough.

No wonder podcast usage on the rise. One in 3 consumers listened last year, according to Edison Research and Triton Digital, and the weekly podcast listening audience in the US is now up to 27 million.

Nearly a quarter are currently listening to six or more podcasts per week.

There are countless genres to choose from, ranging from gaming to politics, sports, and—you guessed it—marketing. Whether you’re listening on your commute or during a five-mile run, you can gain access to informative and exciting content that isn’t available anywhere else. With that in mind, here are our picks for top 10 marketing podcasts.

1. This Old Marketing Podcast.

The Content Marketing Institute’s Joe Pulizzi and Robert Rose explore every aspect of content marketing in this weekly podcast, profiling brand campaigns and sharing their knowledge of native ads, shortform versus longform posts, and the importance of consistency. There’s a nice mix of chitchat and personal anecdotes, and as an added bonus Pulizzi and Rose take listener questions on Twitter after the show (be sure to use the #ThisOldMarketing hashtag).

Our rating: 10/10

2. Marketing Over Coffee.

Co-hosted by marketing VPs John Wall and Christopher Penn, Marketing Over Coffee is straight-up marketing advice from the trenches. The weekly audio show has covered new Google tools, Snapchat for Business, and recapped marketing and technology conference MarTech 2016. Count on getting practical advice that you can apply to your own marketing strategy.

Our rating: 9/10

3. Social Media Marketing Happy Hour.

Go from your morning coffee to Happy Hour with this super-informative podcast, but don’t let the name fool you: social media marketing is just one of the topics covered by online marketers and entrepreneurs Traci Reuter and Dawn Marrs Ortiz. In around 15 minutes, you’ll get advice on content marketing, email marketing, blogging, and cultural trends like #FOMO (Fear of Missing Out).

Our rating: 9/10

4. Six Pixels of Separation.

Marketer and author Mitch Joel talks digital media, marketing, and communications, but you’ll also hear him interview guests like author and entrepreneur Seth Godin and documentary filmmaker Morgan Spurlock. With new content weekly, there are always fresh insights up for grabs.

Our rating: 10/10

5. Build Your Tribe.

If you think it’s strange to get marketing advice from an authority on fitness, you haven’t heard Chalene Johnson. On Build Your Tribe, she offers invaluable information on creating fans and your own brand “tribe” through interviews with social influencers. Should marketers be trading in Instagram for Snapchat? What do your most loyal customers need? Johnson has the answers in her 7- to 50-minute shows.

Our rating: 7/10

6. Across the Sound.

Consultant, speaker, and author Joseph Jaffe’s name is synonymous with marketing know-how, and his weekly podcast delivers current intel on marketing, media, and PR. Recent episodes delve into the rise of live-streaming video apps like Meerkat and Periscope, and Facebook’s “identity crisis.” He frequently pairs up with Mitch Joel for double the marketing mastery.

Our rating: 10/10

7. Under the Influence.

Canadian broadcast producer Terry O’Reilly’s podcast for CBC Radio One explores the evolution of advertising and the impact it has had on modern culture and society. In less than thirty minutes, listeners get intriguing and surprising branding and marketing lessons from Stephen King’s “Carrie” and Ultimate Fighting Championship champion George St-Pierre. Loyalty programs, radio advertising, and personal branding all make appearances too, and every episode is rich in storytelling.

Our rating: 8/10

8. The Marketing Companion Podcast.

With this biweekly podcast, Rutgers University adjunct marketing professor Mark Schaefer and market research and strategy VP Tom Webster promise to entertain—and deliver. Research reports, industry trends, and digital marketing rants will keep you on the leading edge.

Our rating: 9/10

9. The Business of Story.

In marketing today, good storytelling skills are vital to success. Brand story strategist Park Howell interviews authors, filmmakers, keynote speakers, actors, and advertising consultants to determine how best to connect with readers, viewers, and listeners. The podcast comes courtesy of digital marketing advisory Convince and Convert, and every episode includes an “actionable tip.”

Our rating: 7/10

10. The Tim Ferriss Show.

With celebrity guests like Arnold Schwarzenegger, Tony Robbins, and Jon Favreau, you can expect high-profile business and marketing success stories from some of the world’s top-performers in this highly ranked podcast. You might not get the scoop on inbound marketing or mobile apps, but you’re sure to come away enlightened and inspired.

Our ratings: 9/10

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About the author

Tessa Wegert Tessa Wegert is a freelance writer covering business, marketing, technology, and more. Her work has appeared in such publications as Business Insider, Adweek, Mashable, and USA Today.

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