Posted by Paladin on February 15, 2017
Blogging is quickly becoming a popular tool for business. If you are a business and wondering whether or not a blog would be a strategic move, read these four reasons why your company absolutely needs one.
Increase Your Presence
Never underestimate the power of SEO (Search Engine Optimization). Your normal business website probably has fewer than 10 pages. That mean you have 10 pages that can be indexed in the search engines. If you have a blog that you actively use to publish new articles, you are increasing your chance of being found by people searching the web. Would you rather have hundreds of pages being indexed in search engines, or fewer than 10 pages?
There is one catch — you need to make sure you are putting out valuable content. You can’t just throw up an article for the sake of getting another page out there. Search engines value good content as well as your readers. You also want to make sure you are staying in your niche. This will allow you to attract targeted traffic who will stay on your website, and hopefully turn into customers.
Share Timely Information
Having a blog is a great way to share timely information with your customers. You can get up-to-date information to your customers while that information is still relevant. If your website has to do with social media, you want to make sure you are quick to tell your customers about any new social media changes before they become inundated with the information elsewhere.
That brings us to our next point.
Become an Expert
Chances are high that there are many businesses that do pretty much the same thing as your business. So, how are you going to differentiate yourself? Why should someone choose your business over another business?
A blog can help you establish yourself as an expert in your area. When you publish articles about the latest trends or why one service is better than another service, you are showing your knowledge. If you are able to get the latest information published in a timely manner, you can quickly establish yourself as an expert in your area. You want your customers to know that they can rely on you to get accurate and timely information to them.
Blogging is a great way to give your company a voice. We already talked about how there are other businesses doing exactly what you are doing. Another way to differentiate yourself is to get personal with your customers.
The first thing you can do is offer more insight into your company. Why should your customers trust you? Who are your customers going to be working with? Why did you decide to go into business in the first place? Tell your story.
A blog also allows you to communicate with your customers and make them feel as if they know you. Ask questions in your blog posts and make sure to respond to any comments. You are more likely to land a customer if they feel connected to you in some way.