Category: General

Utilizing Influencer Marketing

Influencer marketing has become a stronger marketing strategy over the years. It began with celebrity endorsements many years ago. Now, marketers are looking across social media platforms for non-traditional influencers.

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Surprise! Face-to-Face Communication Still Most Effective

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas.

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Fishing for and Landing Millennials in the Labor Pool

A teaming school of young adults are making a huge splash with the entrance of millennials into the labor pool. Millennials have surged past baby boomers as the largest generation in U.S. history.

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4 Things I Learned as a Marketing Intern

If you’re wondering if an internship is right for you, the answer is yes. Before I began my marketing internship, I honestly had no idea what to expect and felt pretty inexperienced.

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Hit Your Next Phone Interview Out of the Park

According to recent data, people in the United States spend five hours each day on their mobile phones, with increased screen time in younger demographics.

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Career Conversations: Dan the Social Media Ace

Check out our conversation with a social media manager. Social media blew up. Then it grew and grew some more. Nowadays, it has a major influence on our personal lives and work lives.

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Facebook Video: Uploaded vs. Live

Video, video, video. It seems to be what everyone is talking about in marketing and public relations. What’s the difference between live streaming on Facebook and just uploading a video?

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5 Tips to Land the Job Without the Experience

“You can’t get the job without experience, and you can’t get the experience without the job.” The Permission Paradox is one of the biggest Catch-22s in business.

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4 Reasons Why Your Company Needs a Blog

Blogging is quickly becoming a popular tool for business.

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Career Conversations: Coding with Redman

See what a passionate coder thinks about his role. There are titles, job descriptions and general thoughts about what certain marketing pros do. But do we really know what they do?

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