Social Media Grows Up

Posted by Paladin on November 11, 2013

November is here and one of the interesting things that’s going on is the initial public offering for Twitter. On their first day of trading, Twitter raised over $24 billion with its stock offering. That seems small compared to the current market capitalization of Facebook ($120 billion), but it speaks to the value that investors place on the way a majority of us interact with each other on a daily basis.

As marketers we all have seen the importance of social media. It has moved from college students and teenagers to the corporate world, the boardroom, and now to Wall Street. The curious next step with Twitter, as Facebook and LinkedIn have seen, is how they will react to the questions and pressures that the investor community places on public companies for financial performance and strategic execution. Much like the evolution of the Internet, social media is now growing up and in the spotlight from a public company perspective. It will be interesting to see how this changes the landscape of both the medium and the money that follows.

What are your thoughts on this? We’d love to hear your reactions and ideas on impact of social media in the financial world – share them in the comments section.

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