How to Effectively Communicate Using Infographics

Posted by Paladin on August 16, 2012

Source: Social Media Explorer

Infographics are becoming are main stream medium use to effectively communicate within and outside of organizations. There are a number of different ways to use infographics to communicate with employees, management, and other stakeholders within your organization:

Decision-Making

  • Use infographics to present comparative lists and to highlight pros and cons. Visual elements make it easier for people to compare and make choices.
  • Use information design to expose data patterns and relationships. Visualizing data enables employees to analyze reports more effectively.
  • Use infographics in situations where there is not a lot of time to interpret information and where prompt decision-making is required. Infographics help employees digest and understand information quickly and easily.
  • Use infographics to visualize important strategic documents, reports, and plans.

Training

  • Embed infographics into employee training manuals and guides to make them easier to consume and understand.
  • Use infographics to create sets of training cards that can be distributed to employees as a reference tool or used by managers in workshops and training sessions.
  • Place large infographics in highly trafficked areas in your organization to offer visual reminders of important ideas, processes, or policies.

Exchanging Ideas

  • Use infographics to disseminate important information. Because they are unique and get shared readily, infographics help embed knowledge across the organization.
  • Use information design to communicate in diverse internal environments where language or education barriers may exist. Infographics are a universal communication tool that makes it easier to deliver information with less likelihood of misunderstanding.
  • Use infographics in meetings and presentations. Visualizations can help employees digest and understand information within condensed periods of time, making it easier to communicate takeaways and next steps more effectively.
  • Use infographics in situations where you need buy-in. Infographics facilitate quicker consumption and comprehension of ideas and concepts, making it easier to garner support and obtain consensus from your audience.
  • For this and more information on the creative, marketing and digital industry, visit www.socialmediaexplorer.com
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