Social Networking sites are here for the long haul. There are so many out there to choose from (Myspace, Facebook, Twitter, Yelp, Brightfuse…etc) and usage has gained tremendous popularity. Most people have historically used social networking sites for personal purposes…to stay in touch with friends, share photos, reviews, etc. But, it is also important to keep in mind that your web presence can sometimes be reviewed by potential employers.

I have heard that 22 percent of employers say they use social networking sites when evaluating job candidates, and an additional 9 percent intend to do the same soon. Yet, only 16 percent of workers with social networking profiles have modified their pages with potential employers in mind. Put yourself in the employers shoes. They are looking for candidates who not only fit the job criteria, but who also fit within their company culture. Social Networking sites are a great way for employers to tap into (what you think may be) your private life a bit gaining insight on your personality.

On the flip side, I have heard cases where candidates have deliberately offered access to, for instance, their Facebook pages in order to share details on who they are that may not have been a part of the previous traditional interview process. I suppose this can portray one as an “open book”, with “nothing to hide” or perhaps even proud of sharing who they are. It is up to you on how you decide to use Social Networking for your own personal needs.

Please read this CNN article for some great tips on Social Networking Do’s and Don’t’s: http://www.cnn.com/2008/LIVING/worklife/11/05/cb.social.networking/index.html