Category: Marketing

Career Conversations: Coding with Redman

See what a passionate coder thinks about his role. There are titles, job descriptions and general thoughts about what certain marketing pros do. But do we really know what they do?

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Career Conversations

Hear what a top marketing director thinks about her role. There are titles, job descriptions and general thoughts about what certain marketing pros do. But do we really know what they do? What motivates them?

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The Plagiarism Plague: Being Mindful of Creative Content

On Tuesday, the night after Melania Trump gave a speech at the Republican National Convention, allegations surfaced that her staff had plagiarized part of Michelle Obama’s speech from the 2008 Democratic National Convention.

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10 Podcasts to Help You Crank Up Your Marketing

Podcasts are like potato chips: you start with one, and suddenly you can’t get enough. No wonder podcast usage on the rise.

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5 Ways Brands Can Respond to Negative Feedback

For brands, negative feedback isn’t usually perceived as a positive thing. When unhappy customers vent online, your reputation is put at risk.

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3 Steps to Creating an Agile Marketing Department

Modern marketing departments must be agile. Here’s how to get yours on track.

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3 Ways to Improve Your Marketing Campaigns

Management guru Peter Drucker said, “The aim of marketing is to make selling unnecessary.” Marketing may be an age-old staple of business, but the digital age is forcing the profession to change rapidly.

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Company Culture Can Make or Break Your Creative Career

For marketers, designers, writers and communications specialists, finding a company culture that fosters creativity is a must.

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Creative Leave-Behinds for Interviews

You’ve put in countless hours polishing your resume and researching the company that’s in your sights.

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Which Portfolio Hosting Website Should I Use?

If you’re a creative professional looking for work, you know that the first (and maybe the last) thing a potential employer or client is going to want to see is your portfolio.

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