Category: Marketing

Crafting a Pitch That Gets Noticed Every Time

Are you tired of not hearing back from publishers after sending out your pitch?

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Social Media Management: Local vs. National

Successful businesses spread. Sometimes that means a company selling and shipping products to other markets, but sometimes that means having offices in other markets. Then the question of social media management is raised.

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Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

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Taglines: Are They Working for You?

Some companies have such strong taglines that they can speak for themselves. Everyone knows where the “Happiest Place on Earth” is located.

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5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

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Video marketing trends: Who’s doing what?

Video marketing is a top trend for 2017 and most companies cannot avoid including elements of it into their current initiatives.

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4 Insights from A PR Expert Panel

How to Build a Remarkable Public Relations Team “The greatest part of going to work is a great team, a great company, great momentum. How do we build that?

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Staying Creative in the Corporate World

The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.

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Career Conversations: Dan the Social Media Ace

Check out our conversation with a social media manager. Social media blew up. Then it grew and grew some more. Nowadays, it has a major influence on our personal lives and work lives.

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Facebook Video: Uploaded vs. Live

Video, video, video. It seems to be what everyone is talking about in marketing and public relations. What’s the difference between live streaming on Facebook and just uploading a video?

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