Posted by Paladin on August 09, 2017
No matter the size of the business, marketing is a full-time job. That is why automation comes in handy. Lots of professionals will say that you should avoid marketing automation because it’s impersonal. There is some truth in that, and we don’t recommend relying solely on automation for connecting with your clientele base, but if you use it in conjunction with other techniques, it can save you a lot of time and get you noticed more. With the rise of the Internet of Things (IoT), smartly leveraging marketing automation techniques and tools is becoming less of an option and more of a necessity for the modern marketer. Which tools should you use? We have some recommendations.
Marketo: The Gold Standard
Marketo is our top pick because of its versatility. It’s a multi-functional platform that will allow you to create landing pages and automate your email. With campaign management, mobile options, analytics, and lead generation, this platform covers what you need to make your marketing efforts more efficient and effective.
Infusionsoft: The Value Option
Infusionsoft is a marketing company that specializes in small business and offers some very affordable packages that will save you time and money. If you need services for up to 500 contacts and 2,500 emails per month, you can get their customer relationship management and marketing automation tools for $100/month. Need more? They offer programs for up to 10,000 contacts and 50,000 emails for $200/month. The highest program also offers sales automation and e-commerce as an added bonus.
Bizible: The Sales Booster
Bizible is a helpful tool if you are in need of some serious sales. Brand exposure and lead generation is what they do, but they go beyond that to look at your ROI from the lead generation and programs like AdWords. With a detailed and customized reports, tracking the effectiveness of your marketing tactics is simple.
As with any new marketing tool, play around with them, try A/B testing, and utilize free basic accounts for a trial run. Not all tools will work for you. Some won’t offer what you need, and some will offer way too much. However, when you find the right fit, it will be like striking gold!