Category: Marketing

Help Your Marketing Videos Go Viral

Video is a major part of marketing that creates a powerful personal connection between you and your target market. This has been true since the advent of television, and it still remains so today.

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Social Marketing Strategies for Franchisees

Social marketing strategies are often similar across many fields. Franchisees face slightly different struggles with their strategies and have to come up with some new methods.

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Reverse Engineer Your Marketing Message

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish.

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Enhancing Your LinkedIn Strategy

While Facebook is the king of social media, LinkedIn is making headway for marketing.

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Be Transparent

With the latest identity theft disaster by Equifax, transparency in business is a hot topic. Many agree that Equifax didn’t handle their situation in the best possible fashion. Many clients felt betrayed and unheard.

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Utilizing Influencer Marketing

Influencer marketing has become a stronger marketing strategy over the years. It began with celebrity endorsements many years ago. Now, marketers are looking across social media platforms for non-traditional influencers.

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Surprise! Face-to-Face Communication Still Most Effective

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas.

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Make the Most of Your Email Marketing Services

If you are using email to market your business, it’s a smart idea to employ an email marketing service.

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4 Things I Learned as a Marketing Intern

If you’re wondering if an internship is right for you, the answer is yes. Before I began my marketing internship, I honestly had no idea what to expect and felt pretty inexperienced.

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Automating Some Marketing Tasks Can Help You Love Your Job Again

No matter the size of the business, marketing is a full-time job. That is why automation comes in handy. Lots of professionals will say that you should avoid marketing automation because it’s impersonal.

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