Category: Marketing

Creative Ways to Help Your Job Search

You’re a marketing professional, and you are killing it, but you’ve decided that it’s time to take the next step in your career.

Read More »

6 Mobile Photo Editing Apps & What to do With Them

Public relations work often means being on location for special events that your company is involved with. You already know that video and event photos and behind the scenes pictures are very powerful.

Read More »

Sharing the Love (and Other People’s Content)

Social media is a harsh mistress. The need for fresh content is never satisfied, but depending on how large a social media team is, fresh ideas aren’t always easy to come by.

Read More »

Crafting a Pitch That Gets Noticed Every Time

Are you tired of not hearing back from publishers after sending out your pitch?

Read More »

Social Media Management: Local vs. National

Successful businesses spread. Sometimes that means a company selling and shipping products to other markets, but sometimes that means having offices in other markets. Then the question of social media management is raised.

Read More »

Brand Smart Master Class Lessons from Chicago

Last week, I had the privilege of attending my first Brand Smart Master Class, an event hosted by the Chicago chapter of the American Marketing Association (AMA).

Read More »

Taglines: Are They Working for You?

Some companies have such strong taglines that they can speak for themselves. Everyone knows where the “Happiest Place on Earth” is located.

Read More »

5 Things About Working with Earned Media Outlets

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications.

Read More »

Video marketing trends: Who’s doing what?

Video marketing is a top trend for 2017 and most companies cannot avoid including elements of it into their current initiatives.

Read More »

4 Insights from A PR Expert Panel

How to Build a Remarkable Public Relations Team “The greatest part of going to work is a great team, a great company, great momentum. How do we build that?

Read More »