Here are some interesting news stories from this week that seem to be tipping points for your marketing and creative toolbox.

New York City TV NY1: Personal Brand
If you are looking to expand your personal brand or do some online networking to find that next great job this is a video news story from NY1 TV in New York City.

WSJ:  WPP, Google to Fund Web-Ad Research
As marketing continues to search for the most measurable results, marketing research meets Madison Ave.  Looks like Google and WPP are getting together to spend $4.6M on business analysis and psychological studies.

AdAge: Is Facebook rise a boon for Google?
The old cliche about a rising tide that lifts all boats is often true on the web. But Facebook’s traffic growth has been disproportionately good to Google, according to a recent analyst, as the social network’s success appears to be boosting the search engine’s traffic.

AdAge: The beauty of being a small agency in a big world.
“How big do we want to get?”