Posted by Paladin on August 24, 2012
On Wednesday, August 15, the DFW AMA Dallas Executive Luncheon featured Dorothy Jones, VP of Marketing for Susan G. Komen for the Cure. The topic was Brands That Bounce Back: How Marketing Can Help a Brand Return to Greatness. There were over 100 people there from 80 different companies. Paladin was a sponsor for the event. Dorothy was at Frito-Lay for about 12 years prior to joining Susan G. Komen in April of this year. She admitted that Komen has had its share of brand challenges this year but was addressing things head on.
She focused her talk in the beginning on some examples of great brands such as Target and Apple. The simple icons or the apple and target symbols are immediately identifiable. She later expanded into the cycle of a brand’s fall from grace, like a Martha Stewart, and where time and constant refocusing of message and the brand’s image can get back on track.
She also demonstrated on a more personal business level, a powerful view message of how cancer affects so many people. One by one she asked for cancer survivors to stand and then the partners/spouse, children, siblings and co-workers of those who have been touched by cancer. It wasn’t long until almost everyone was standing.
At the end she shared some upcoming print and broadcast ads for Susan G Komen. They showed the diversity of people that have breast cancer and why finding a cure and surviving is so important to them. It was very moving.
We were thrilled to have Kathy Gans- SVP and Mark Stevens- VP/GM for Paladin join David and I at the luncheon.
Our next Executive luncheon speaker for September is Sheryl Adkins-Green, CMO for Mary Kay.