Tag Archives: campaign

The Year of Mobile Marketing – Insights from MobileU

This week, Paladin participated in the Heartland Mobile Council’s MobileU101 conference. As companies awake to “the year of mobile,” this event discussed strategic approaches to mobile marketing.

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Just Who Do You Think You Are?

Lately, I’ve been reminded that business Web sites often come in one of two flavors.  Perhaps you can recognize them: What we do – These are sites that focus on attracting business.

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Recruiters and Candidates, Unite!

I’ve been fortunate to deal with some great recruiters, both as a client and as a candidate.

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Social Media For Personal Branding

Last week I was fortunate enough to be asked to speak at the first Chicago Social Media Breakfast.

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Marketing In A Challenging Economy

We have all felt the pinch in a tough economy.  Messages get jumbled and clustered together; marketers shifting campaign focus to lower cost mediums such as webcasts and social media outlets.

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Healthcare Association Marketing Trends

The old adage that “time flies when you’re having fun” really hit home for me this morning.

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Obama: Social Media Beyond the Election

I watched the election returns last Tuesday in Chicago (in my living room instead of Grant Park darn it!

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