Tag Archives: consumer

Location-Based Marketing to the Test

Recent marketing industry events have highlighted the coming wave of mobile marketing. Location-based marketing has had a particular hype.

Read More »

The Year of Mobile Marketing – Insights from MobileU

This week, Paladin participated in the Heartland Mobile Council’s MobileU101 conference. As companies awake to “the year of mobile,” this event discussed strategic approaches to mobile marketing.

Read More »

Social Media For Personal Branding

Last week I was fortunate enough to be asked to speak at the first Chicago Social Media Breakfast.

Read More »

Marketing In A Challenging Economy

We have all felt the pinch in a tough economy.  Messages get jumbled and clustered together; marketers shifting campaign focus to lower cost mediums such as webcasts and social media outlets.

Read More »

Why Don’t We Change Our Name To Citigroup?

Unless you are a marketer at Citigroup and have received billions in bailout money from the Federal Government:  you have a lot of work to do in 2009.

Read More »