Tag Archives: creativity

What Do Movie Remakes and Product Relaunches Have in Common? Everything.

Lessons from Coca-Cola Co., Hostess and Volkswagen. We’ve all been there: the trailer starts to play, and that sense of déjà vu creeps in. This is a movie we’ve seen before.

Read More »

Be More Creative and Productive with Custom Playlists

If the promise of a productive and inspiring workday is music to your ears, it may be time to turn on some tunes.

Read More »

Paladin Celebrates World Graphics Day!

World Graphics Day has been designated by the International Council of Graphic Design Associations (Icograda) to recognize the role of communication design and the profession of graphic designers around the world.

Read More »

New Paladin Talent For The New Year

As we gear up for a great 2011, we are adding key people to our team.

Read More »

Time Off

I’ve just returned from a managers meeting at our corporate HQ. While there, we covered lots of the topics expected – sales, management, hiring, best practices, how to grow and mentor a team etc.

Read More »

Get Engaged and Inspired Through Associations

The first association I joined was the student chapter of the Public Relations Society of America, the PRSSA, primarily because Al Walker offered extra credit for my journalism class at NIU.

Read More »

Location-Based Marketing to the Test

Recent marketing industry events have highlighted the coming wave of mobile marketing. Location-based marketing has had a particular hype.

Read More »

Communications Career Trends 2010

Masters of Communications vs. MBAs: Poll Compensation One of the trends we are seeing is a polarization of compensation.

Read More »

Getting It Done (Agency vs. In-House)

Over the last few months, several of our corporate clients have discussed significant changes in how they execute their marketing and communications efforts.

Read More »

Twitter: How to Create a List

Whether you are a frequent Twitter user or not, you most likely caught wind of the new Twitter trend known as “Twitter Lists.

Read More »