Whether you are a frequent Twitter user or not, you most likely caught wind of the new Twitter trend known as “Twitter Lists.” It recently launched and I’ve already found it useful for personal use as well as for Paladin. A Twitter List is a new way of categorizing the people you follow and their tweets by your own preference.

Over the past few months, I have helped oversee the social media networks for Paladin with most of my focus on Twitter, Facebook, and LinkedIn. I find Twitter to be useful as a quick, interactive site to connect with our candidates and clients. The Twitter Lists now help us organize tweets from candidates, clients, marketing/creative/communiations associations, publications, news, events, etc.

Are you ready to create a Twitter List? Well, do you follow someone, but they are often overwhelming your home page and keep you from noticing other updates? Do you follow a variety of tweeters, such as celebrities, news, and job search firms? Are you ready for more organization within Twitter? If so, it’s time to get started! So…how do you create a Twitter List? I’ve listed a simple version, but if you are a visual learner, like me, the website below will give you detailed version: http://tinyurl.com/yjkle2n

1. Click “create a list,” a dialog box should pop up on your screen
2. Name the list to a category you want your followers to fall under
3. Search and start following tweeters under your list
4. Another way to search is to go through your followers’ profiles and click the button on the right labeled “manage lists” and add to your specific list (this option also allows to create a list in case you think of something on the spot!)

Twitter will give you the option of making the Lists private or public. If a List is public, you can follow other tweeters’ Lists and groupings.

Will this make Twitter more confusing? We don’t think so, in fact it makes Twitter more friendly and organized. The guys behind Twitter are predicting it will increase the number of new users. Twitter also promises the the roll out of List descriptions within the next week so public lists are easier to understand and, in turn, create more followers.

Let us know if you have created a Twitter List. Why did you decide to create a list and has it been helpful? @PaladinStaff has already been added on others’ Lists under the labels such as career, HR recruiting, work, etc. We also have started our own Twitter Lists to help us categorize marketing, creative and communication news/updates. Follow our Lists and let us know what you think.

@PaladinStaff/marketing

@PaladinStaff/creative

@PaladinStaff/communications

Last week I was fortunate enough to be asked to speak at the first Chicago Social Media Breakfast. SMB has been in existence in other cities since 2007 but this was the first one in here in the Windy City. The event was separated into different groups with specific topics to discuss. My group was focused on social media and personal branding in regards to the job search and career advancement.

As marketers we are seeing a wholesale change in how companies engage in communication with their clients and consumers. In addition, the ways we as individuals communicate are also changing dramatically. I think for the most part marketers (especially in the last year) are really starting to grasp the enormous changes going on within their space.

What has continued to be a struggle for people is telling the difference between “blowing your horn” in regards to your talents/expertise and “communicating your passion” to a wider audience than your existing personal/professional network. The ability to help people and in turn receive recommendation has never been more important.  It’s a very organic way of self development which also can help you gain recognition and ultimately a new job, a promotion or new business for your organization.

My Top 5 Takeaways from our group discussions were:

1)      “The golden rule” treat others the way you would like to be treated. This will ultimately be something that will come back around to you.

2)      When networking on LinkedIn or other sites don’t “ask for a job” use the tools available to create awareness for your expertise to gain a larger network of targeted individuals for potential career placement and/or advancement.

3)      Use social media to create an integrated marketing campaign around a helpful blog post you have written (become a resource). This is a post I wrote describing an initiative I created here at Paladin: 

       Paladins Marketing Ninja guide: The 30 Minute Challenge

4)      Don’t close yourself off to just blogging, Facebook, Twitter and LinkedIn. One of the attendee’s was discussing his use of Tumblr something I am going to attempt to utilize.

5)      Nothing replaces face to face contact. Definitely get out from behind your computer and regularly get out to coffee meetings, association evening events and luncheons. This is a post I wrote regarding networking events in Chicago: Paladins Galaxy Guide to Networking in Chicago

 We are all hearing the constant chatter (no pun intended) around social media. Some of the discussions are valid and some of are based upon lack of understanding and experience. My recommendation is to continue to share openly with each other and pay it forward. It’s a great community we have here in Chicago and I’m excited to attend future Social Media Breakfast’s!

Last month I wrote a blog highlighting a hiring trend I’m seeing recently at Paladin. In short, we found that although a recession typically leads to an increase in mid-level interim staffing needs within corporations and agencies, our clients were disproportionally hiring senior/executive level marketers for both direct-hire positions and for interim roles.

To gain a larger perspective, we asked the marketing community for feedback via a LinkedIn poll. We wanted to determine if what we are seeing at Paladin is an anomaly, or actually a hiring trend in marketing departments.

The Findings:

Nearly 60% of the respondents polled said their companies were not hiring at all in 2009. Not shocking given the current state of the economy.

However, what’s interesting is that 30% of the remaining respondents said their organization was hiring due to one of the following three reasons:

-         The need for a fresh marketing approach

-         A shift in business direction

-         Business growth

We also saw that enterprise and mid-sized organization were seeing the least hiring of senior level marketing talent. Small and large organization were the most active.

So, how can this information help marketers who are looking for work? The good news is that there are opportunities, and in order to find those openings, you should keep an eye out for companies that match the three indicators for hiring.  As you network through organizations like the BMA or CIMA, read key publications such as Crain’s Chicago Business and The Chicago Tribune or leverage corporate Facebook accounts and Twitter feeds, keep an eye out for corporations that are taking a distinctly different approach to marketing or to their actual business model.  As always, those companies that are experiencing rapid growth are ideal opportunities for senior marketers as well.

The poll is still up and active. Feel free to participate and add comments. We continue to be interested in tracking this trend. 

The old adage that “time flies when you’re having fun” really hit home for me this morning. As I was reflecting on the last ten years I’ve spent in the professional working world, I realized that one of the common denominators in each of my positions has been healthcare. 

I began my career on the public relations side, working with healthcare systems and big pharma. That interest has carried over into my role in the recruiting world. In the last four years at Paladin, I’ve worked with nearly 30 healthcare associations, providers, insurers and pharma companies, providing a vast array of talent for marketing, creative, programming, membership, training, event and communications departments.  Working with marketers and creatives in this space has allowed me the opportunity to stay abreast of trends, pressures, challenges and nuances in the field.

To get an even deeper understanding of these trends, I launched a survey of my healthcare association clients last month. The goal was to better understand the marketing, membership and staffing trends within these organizations.  I think you’ll find the survey results interesting.

A few key findings:

- The healthcare association world is a “healthy” one, despite the turbulent U.S. economy. The majority of respondents noted that their overall membership base in continuing to grow and that from an organizational perspective, they plan to continue expanding in other markets.

- As with many organizations, healthcare associations are embracing the new social media movement and offering new online and interactive forums to help their members and employees communicate. Facebook and Linked-In are becoming the top social media tools in the communications arsenal of these organizations.

- In order to remain competitive, healthcare associations are expanding their product and service offerings in 2009, including e-learning programs, online conferences, and social  media tools.

I encourage you to review the full survey findings in the hope that you’ll be able to leverage them as you continue to build marketing and communications campaigns and products for your members this year.

http://www.paladinstaff.com/promo/survey-results/

I also welcome your insights and hope you will help create a larger dialogue on this topic.  Feel free to comment here, or to contact me off-line with questions, ideas, suggestions, requests or additional resources: elise@paladinstaff.com.