Tag Archives: Marketing

What Do Movie Remakes and Product Relaunches Have in Common? Everything.

Lessons from Coca-Cola Co., Hostess and Volkswagen. We’ve all been there: the trailer starts to play, and that sense of déjà vu creeps in. This is a movie we’ve seen before.

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The Plagiarism Plague: Being Mindful of Creative Content

On Tuesday, the night after Melania Trump gave a speech at the Republican National Convention, allegations surfaced that her staff had plagiarized part of Michelle Obama’s speech from the 2008 Democratic National Convention.

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10 Podcasts to Help You Crank Up Your Marketing

Podcasts are like potato chips: you start with one, and suddenly you can’t get enough. No wonder podcast usage on the rise.

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Infographic: Use Big Data to Increase Revenue

Broken down piece by piece—and managed by the right marketing pros—big data can be a big deal for your company.

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Infographic: Millennials vs. Generation Z in the Workforce

Workers from every generation offer unique skill sets from which to draw insight.

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Turning Big Data’s Complexities into Opportunities for Success

Combine your data, people and vision to make the right decisions for your business.

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5 Ways Brands Can Respond to Negative Feedback

For brands, negative feedback isn’t usually perceived as a positive thing. When unhappy customers vent online, your reputation is put at risk.

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Is your brand prepared to craft ROI-generating content marketing?

Long, long ago in a galaxy far, far away, there was an agreement between media companies and consumers.

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What Makes an Administrative Professional Successful?

Leading businesses succeed with support from premium talent. A strong administrative professional plays an essential role in accomplishing company goals, streamlining responsibilities, and cultivating valuable opportunities. What makes a brilliant administrative professional?

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5 Marketing Tools to Keep You Organized and Efficient

When you work in a creative field, the pace is fast and the expectations are high. Here are some reliable marketing tools to help you meet your goals.

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