Tag Archives: online

5 Ways Brands Can Respond to Negative Feedback

For brands, negative feedback isn’t usually perceived as a positive thing. When unhappy customers vent online, your reputation is put at risk.

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Job Seekers: Make LinkedIn Your Best Friend

Every time I speak with candidates, I always ask them about their LinkedIn activity.

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Welcome, Cindy!

We have the pleasure of welcoming our newest addition to the Paladin Team and the new voice of Paladin – Cindy-Lee Pijoos. Cindy is taking over my role as Recruitment Coordinator.

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Location-Based Marketing to the Test

Recent marketing industry events have highlighted the coming wave of mobile marketing. Location-based marketing has had a particular hype.

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Communications Career Trends 2010

Masters of Communications vs. MBAs: Poll Compensation One of the trends we are seeing is a polarization of compensation.

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Healthcare Association Marketing Trends

The old adage that “time flies when you’re having fun” really hit home for me this morning.

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Understanding Influence – Part II

Understanding Influence – Part II: 7 Thoughts Previously, we blogged that social media has fundamentally changed the world of marketing.

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Understanding Influence – Part I

Understanding Influence – Part I Social media has fundamentally changed the world of marketing and there is no gain in going back.

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Is the End Near for Display Ads?

I was reading the Adweek today and read this interesting article. What do you think? Is the End Near for Display Ads?

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