As we begin a New Year, I can’t think of a better place for this blog entry to come from than our New York Paladin branch located in the heart of midtown Manhattan, and I would be remiss if I did not cover the topic of New Year’s resolutions.

The celebration of the New Year is the oldest of all holidays. It was first observed in ancient Babylon about 4000 years ago. The tradition of the New Year’s Resolutions goes all the way back to 153 B.C. when Janus, a mythical king of early Rome, was placed at the head of the calendar. With two faces, Janus could look back on past events and forward to the future. Janus became the ancient symbol for resolutions and many Romans looked for forgiveness from their enemies and also exchanged gifts before the beginning of each year.

With New Year’s upon us, here’s a look at some of the good luck rituals from around the world. They are believed to bring good fortune and prosperity in the coming year.

AUSTRIA - The suckling pig is the symbol for good luck for the New Year. It’s served on a table decorated with tiny edible pigs. Dessert often consists of green peppermint ice cream in the shape of a four-leaf clover.

ENGLAND - The British place their fortunes for the coming year in the hands of their first guest. They believe the first visitor of each year should be male and bearing gifts. Traditional gifts are coal for the fire, a loaf for the table and a drink for the master. For good luck, the guest should enter through the front door and leave through the back. Guests who are empty-handed or unwanted are not allowed to enter first.

WALES - At the first toll of midnight, the back door is opened and then shut to release the old year and lock out all of its bad luck. Then at the twelfth stroke of the clock, the front door is opened and the New Year is welcomed with all of its luck.

SICILY - An old Sicilian tradition says good luck will come to those who eat lasagna on New Year’s Day, but woe if you dine on macaroni, for any other noodle will bring bad luck.

SPAIN - In Spain, when the clock strikes midnight, the Spanish eat 12 grapes, one with every toll, to bring good luck for the 12 months ahead.

PERU - The Peruvian New Year’s custom is a spin on the Spanish tradition of eating 12 grapes at the turn of the year. But in Peru, a 13th grape must be eaten to assure good luck.

GREECE - A special New Year’s bread is baked with a coin buried in the dough. The first slice is for the Christ child, the second for the father of the household and the third slice is for the house. If the third slice holds the coin, spring will come early that year.

JAPAN - The Japanese decorate their homes in tribute to lucky gods. One tradition, kadomatsu, consists of a pine branch symbolizing longevity, a bamboo stalk symbolizing prosperity, and a plum blossom showing nobility.

CHINA - For the Chinese New Year, every front door is adorned with a fresh coat of red paint, red being a symbol of good luck and happiness. Although the whole family prepares a feast for the New Year, all knives are put away for 24 hours to keep anyone from cutting themselves, which is thought to cut the family’s good luck for the next year.

UNITED STATES - The kiss shared at the stroke of midnight in the United States is derived from masked balls that have been common throughout history. As tradition has it, the masks symbolize evil spirits from the old year and the kiss is the purification into the New Year.

NORWAY - Norwegians make rice pudding on New Year’s and hide one whole almond within. Guaranteed wealth goes to the person whose serving holds the lucky almond.

No matter what your traditions are for ringing in the New Year, as you look back on past events and forward to new opportunities, everyone at Paladin wishes you happiness, health and prosperity.

We have the pleasure of welcoming our newest addition to the Paladin Team and the new voice of Paladin - Cindy-Lee Pijoos. Cindy is taking over my role as Recruitment Coordinator. She will be the point person for our working Associates and initial inquiries from Candidates and Clients.

Cindy’s story about finding Paladin is a classic case study for how social networking can help you find a job. Recruiters, mentors, bloggers, and even Forbes continuously buzz about personal branding and networking through online communities to find a job. After reviewing Paladin’s postings online, she contacted me through a direct message on Twitter. Her social media savvy gained her an interview, and her experience and professionalism won her the role.

Cindy graduated with an integrated marketing communications degree in PR. She comes to us originally from Cape Town, South Africa and has lived in various cities before settling in Chicago. She thoroughly enjoys volunteering, cooking, and networking - so be sure to introduce yourself at the next event.

As we welcome Cindy as the new face and voice of Paladin, I am personally taking the next step in my career. I have recently accepted a position in social media, which will be a new challenge I am very excited to take on. My passion for interactive, online marketing has spooled through my experience at Paladin. I am happy to have had a chance to hone my social media experience in my Paladin role and look forward to staying a part of the extended Paladin family!

The first association I joined was the student chapter of the Public Relations Society of America, the PRSSA, primarily because Al Walker offered extra credit for my journalism class at NIU. While I may not have appreciated it at first, it is here where I built a strong foundation and friendships that I’ve drawn on throughout my career.

There are many reasons to join an association, and there are many for marketing and creative professionals to choose from. The key common thread they offer is a forum to interact with peers facing similar business challenges, and most importantly, an opportunity to further your personal and professional development.

Regardless of the stage you are at – from young professional to mid management, or even if you’ve reached the pinnacle of your profession, there is a wealth of benefits to tap into by not just joining, but actively participating in one or several groups.

Sure there are the tangible benefits of educational programs, access to thought leadership articles, access to member directories, subscriptions to trade publications and the like. But if you talk to long-time members and association leaders, there are far richer rewards and reasons to believe:

• Build a trusted peer-to-peer network to call on to help navigate a particular issue
• Exposure to best practices to benchmark what other companies are doing and spark new ideas for your organization
• Stretch your marketing skills as a speaker or committee volunteer, take on challenges outside your comfort zone or current work responsibilities
• Surround yourself with smart, savvy peers to inspire and encourage your own and your team’s creativity
  
• Be an industry insider and uncover new career opportunities that may be right for you
• Be a mentor – you’ll not only feel good, you’ll likely learn a few things right back!

We are fortunate to be part of a community of communicators, so perhaps one of the best perks I cherish through my involvement is the fun and lasting friendships gained along the way.

Follow Paladin’s association Twitter list for global updates from variety of networks: http://twitter.com/PaladinStaff/associations

Tell us your opinion! How important is it for professionals in marketing or creative positions to participate in associations? Take our Poll

Margaret Essary is Director, Business Development of Paladin and is an active member of several associations, including the Business Marketing Association, the American Marketing Association, and the Chicago Association of Direct Marketing.

How you communicate can say as much about you as what you communicate.

For example, you may have noticed that people often fall into either one of two contact categories – e-mail or voicemail.  You would do well to find out which one that new client or manager prefers as soon as possible.  Your lines of communication will be that much more secure.

Yet when it comes to e-mail, voicemail, Instant Messaging and even Twitter, there are traps waiting for you.  The way you use these vehicles on a day-to-day basis can be particularly revealing.

Here are some best practices – reminders for some, news for other – to keep in mind.  Don’t worry – they’ve all been field tested:

• You say goodbye and I say hello – It’s a typical scenario: Someone sends you an Instant Message at exactly the wrong time.  Sure, it’s nice to get an unexpected missive from a friend once in a while.  But IM’s can arrive just when you don’t have time to engage with them.  And the sender doesn’t know when to get off.  If the IM conversation needs to go on for more than five or ten minutes, call.  And if someone writes that they’re in the middle of something, let them get to it.

• In cyberspace, everyone can hear you scream – Everyone can tell how you really feel when you dash off that e-mail/IM/Tweet response to something (or someone) that really bugs you.  Write the e-mail if you must, but save it as a draft and read it again later.  Better yet, delete it and start anew.  The ancillary to this is the e-mail written so quickly that it becomes the electronic variation of bad handwriting.  No one will know what it means, so it wastes everyone’s time and says “I’m too busy to care.”  Not a good message.  Take your time, use spell check and review before you send.

• It’s all personal – On a subliminal level, hearing your voice say that you can’t come to the phone right now tells me that you will get back to me.  Hearing your assistant or a “standard greeting” tell me you can’t come to the phone says something else entirely.  Seriously, is it that hard to set up a voicemail greeting using your voice?  Set it up once, keep it brief and you’ve demonstrated a personal touch that speaks well of you.

• Can we change the subject, please? – By now we’ve had e-mail long enough to know that in a long e-mail series, the topic will change.  So either stop replying and start anew or change the subject line to reflect your current topic.  Be specific in the subject line (e.g., “Statistics on sales for October”) rather than general (e.g., “Information requested”) to make it easier to scan and identify.  And like the IM conversations mentioned above, if the series threatens to go on for more four rounds, pick up the phone.

• “Mr. Watson, come here, I want to see you” – Alexander Graham Bell had just spilled battery acid on himself when he made that first telephone call.  Not all of your voicemails are quite so urgent.  Don’t mark them as such unless it’s truly vital.  When every voicemail is special, then no voicemail is special.

I could go on but now it’s your turn.  What are your best practices?

Contributed by: Frank McGee
Writer, trainer, coach