Want to know what’s top of mind with today’s top marketers? At Paladin, we keep a pulse on what’s trending in marketing and advertising by listening to the leaders through local events, online webinars, top industry pubs, Twitter, blogs and other social channels.

Recently, a fellow board member of a local marketing group sent a quick email request asking “What new or ‘go-to’ marketing book is on your desk?” I thought I would share some of the responses from this influential group of senior marketers, along with a few of my personal favorites, too.

• “Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers” by Gerald Zaltman and Lindsay H. Zaltman Read the full story